Ben Pease
SHOWS 2020

BA Transport Design


A Happy mode of Transport

Hello and welcome to my project – Sertraline – a happy mode of transport. This is a vehicle interior project, designed to improve the mental health of its users. Many who struggle with depression are prescribed the common anti-depressant Sertraline – hence the project name.

I decided on strong but inviting natural forms exhibiting structure and control throughout, particularly within integrated, uniform, and functional details. The brief means the design must invoke anti-depressing emotions at a potential juxtaposition to the world around you. The idea being no matter how depressing the surroundings the vehicle remains a happy, serene place to be.